Why do you hate VV?
I believe it is a brand focused around values that have been adopted by a certain “crowd.” Vineyard vines started as a company ripping off the designs of famous ties (Hermes for the unenlightened), then developed a clothing brand ripping off the designs of establish companies and stores (like Murray’s toggery, Leatherman LTD, and RL). The clothes are purposefully eye-searing and lack any sort of imagination or taste. They are poorly made and are both responsible for and chasing the whole “preppy frat” movement which is neither preppy nor classic. The designs are a cheap knockoff of traditional preppy clothing that are made to be used as a status symbol for a group of people who glorify heavy drinking and flaunting wealth to try to create an illusion of importance.
Garth Brooks - Friends In Low Places
I’ve got friends in low places
Where the whiskey drowns and the beer chases my blues away
And I’ll be okay
I’m not big on social graces
Think I’ll slip on down to the oasis
I got friends in low places